Love this watch! Had been looking for a whimsical design, and this one is so fun. I especially like that the hands are blue as a cool touch. For the watch-heads, this is essentially an Exaequo Softwatch without the Dali copyright infringement and the $1000 price tag. The watch itself takes some adjusting before you can read it easily. Mostly I look at the angle of the hands, and I'm usually within 5-10 minutes. Then again, maybe the point is that it's okay to not precisely know the time?