Colorevolution - Revolving Watch

What if time wasn't just expressed in numbers, but in color? What if you could schedule a meeting from green until lavender, and still have time at magenta for lunch with a friend?

This brilliant watch might just color the way that you think about time. The color wheel on its face has hues that shift like magic as the minute hand moves, creating a slowly changing spectrum throughout the day. The watch has a stainless steel housing with a scratch-resistant, mineral glass crystal, and tachymeter markings around the dial. The flexible, silicone wristband is durable and will not pinch the skin. Proudly made with Japanese movement. Made in China.

Watch case measures 1.69 inches (43 mm) in diameter; watch band measures .86 inches (22mm) wide.

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